Money Market Funds are dominating the market, and it’s not even close. They account for 56% of the entire Collective Investment Schemes (CIS) market, controlling Ksh 423.67 Billion out of Ksh 756.2 Billion.
One player is miles ahead: Sanlam alone controls over a quarter of the entire MMF market.
Here’s where the money is flowing:
| Rank | Fund Name | Assets Under Management (Ksh B) | Market Share |
|---|---|---|---|
| 1 | Sanlam Money Market Fund | 114.1 | 27.10% |
| 2 | CIC Money Market Fund | 78.9 | 18.70% |
| 3 | ABSA Shilling MMF | 26.2 | 6.20% |
| 4 | Old Mutual MMF | 24.3 | 5.80% |
| 5 | Co-op MMF | 21.6 | 5.10% |
| 6 | ICEA Lion MMF | 20.4 | 4.80% |
| 7 | KCB MMF | 17.7 | 4.20% |
| 8 | Ziidi MMF | 15.4 | 3.60% |
| 9 | Britam MMF | 14.7 | 3.50% |
| 10 | Etica MMF | 12.5 | 3.00% |
The Reality Most People Ignore
While billions are being positioned strategically, many people leave their money in a bank account earning near-zero interest. That’s not safety—that’s silent loss through inflation.
What Smart Money Does Differently
You don’t just “save.” You structure your money with intention. At minimum, you should have three Money Market Funds:
- Emergency Fund – For unexpected shocks
- Sinking Fund – For planned expenses
- Investment Fund – For wealth accumulation
This is how you move from chaos → control → growth.
Remember: your income is not your wealth. Where you store and grow it is what determines your future.
If you’re unsure which MMF to choose, WhatsApp “BEST MMF” and I’ll guide you on the best options based on performance, structure, and strategy.
Alex Mwangi | The Cent Warrior | WhatsApp 0703472299
