Skip to content 
‘I’m an affiliate marketer.’
‘Affiliate marketing is the in thing.’
‘Try affiliate marketing it’s paying my bills.’
You’ve probably heard affiliate marketing mentioned online several times but not tried it out. Today, we will be delving deep into the world of affiliate marketing in Kenya and how you can benefit from it.
Affiliate marketing programs in Kenya are one of the side hustles that put passive income into people’s pockets. Some of the top affiliate programs include Jumia, iPayAfrica, and Kilimall.
So, how can you become an affiliate marketer?
Let’s find out!
What Is Affiliate Marketing?
Affiliate marketing is a promotion strategy run on a performance basis. Simply put you promote people’s products or services and earn a commission from every lead or sale generated from your unique affiliate link.
You’ve probably encountered affiliate marketing multiple times in the digital world without noticing.
For example, when an influencer recommends a skincare product or a cleaning service and leads you to get the products or services using their links that is affiliate marketing.
How To Start Affiliate Marketing In Kenya
Are you a beginner trying to enter the world of affiliate marketing?
Here are simple steps you can follow to become an affiliate marketer and earn from it
Step 1. Choose a Niche
Choosing a niche is key to becoming a successful affiliate marketer.
Niche: A niche is a specific field or market segment in which an affiliate marketer focuses their promotions or marketing arsenals.
While it forces you to narrow down your focus, niching down allows you to deal only with what relates to your brand and expertise. For example, if you create content about tech you can promote smartphones, new personal computers, and smartwatches.
As a result, it syncs with your brand as a tech expert. It also positions you as an expert in your field, attracting more prospects to your recommendations, and earning you a great income.
Step 2. Choose an Affiliate Program
Once you have a lucrative niche that you are passionate about, research affiliate programs in Kenya and choose one. The digital world has allowed easy access to numerous opportunities, including international ones.
Your responsibility at this point is to find out which has the best offers, easy to enter, and how you can join.
Step 3. Create an Affiliate Marketing Website or Blog
To succeed in affiliate marketing, you must set up a platform to facilitate interaction with your audience. And also to integrate affiliate links for your prospective clients to click and make purchases.
Remember, you earn when your audience clicks your affiliate marketing links to make purchases!
Step 4. Publish Valuable Content
Now that your website or blog is set up, you should publish valuable content.
What is valuable content? Simply put, valuable content is informative blogs, videos, or reviews that help the target audience solve their problems.
Combining great content with SEO(search engine optimization) will help you secure the top-ranking SERPs(Search Engine Results Page) positions, increasing your reach.
Step 5. Market Products or Services
Once your site or blog is set up and you have substantial content, you can begin to promote the products or services in the affiliate program. The good news is that you’re not only limited to promoting through your blog or site.
You can share the affiliate link through email marketing, social media platforms, and paid advertising. Don’t forget to state your affiliation to your audience to build trust and remain transparent.
Tip: To succeed as an affiliate marketer, you must track and optimize your promotion strategies. Most affiliate programs provide you with tracking tools and analytics that help you get a real view of how your affiliate program is performing.
So, leverage them to optimize your affiliate sales and earnings!
5 Platforms For Affiliate Marketing In Kenya
Depending on your passion and niche, you can explore different affiliate marketing programs available in Kenya.
What legit affiliate marketing sites in Kenya can I partner with?
Some of the best affiliate marketing programs in Kenya include:
1. Jumia Affiliate Marketing
Jumia is a Lagos-based company with a widespread establishment in the e-commerce, marketplace, retail, and logistics industries.
As the largest African shopping facility, Jumia Mall offers a wide range of products and services, providing affiliate marketers with numerous options to choose from.
Jumia’s affiliate program is known as KOL or Key Opinion Leader and encourages truthful registrations from new members. With Jumia, you get to enjoy a lot of affiliate resources, including coupons, cashback, special deals, and loyalty programs.
Another great thing is that Jumia’s affiliate program is unlimited. Hence, you can optimize your promotions through YouTube, WhatsApp, Facebook, Telegram, and Instagram.
2. Bluehost
Bluehost is popularly known for its web hosting services, however, the company majors in a more lucrative area; web security. To increase its client base, Bluehost partners with affiliate marketers to expand its reach.
To become a Bluehost affiliate marketer, you will visit their affiliate marketing page apply for a slot, and wait for their feedback which can take up to a week. The key requirement of this program is a traffic-rich website and an Impact Radius account.
Your journey as a Bluehost affiliate marketer is seamless as the company has a team of marketers that provide support. In addition, there are a wide range of resources to enhance your marketing experience.
3. iPay Africa
iPay Africa is the most trusted payment process platform across the continent. It is also one of the best-performing affiliate marketing programs in the country.
As an iPay Africa affiliate marketer, you will promote the platform’s service to businesses that require payment solutions. Unlike most affiliate programs, iPay Africa approves your application to their program within 24 to 48 hours.
Another good news is that their affiliate commissions are usually lifetime and range between 5% to 10%.
4. Kilimall
Kilimall is a famous online shopping platform that serves millions of Kenyans selling highly demanded commodities. Some common categories include electronics, clothes, footwear, and household items.
Kilimall provides a wide range of products for you to choose from depending on your niche. Your main responsibility here is to drive traffic to Kilimall and convert clicks on its product offerings.
The advantage of working with Kilimall is that you can share the products on different channels, including YouTube, blogs, and social media platforms.
5. Amazon Affiliate Kenya
Though not announced out there, Amazon is one of the affiliate marketing programs paying Kenyan bloggers high income.
Although the entry process is rigorous and long, Amazon affiliate marketing attracts high earnings that can help you accomplish your financial goals faster.
If you are a beginner interested in becoming an Amazon affiliate marketer, here is a step-by-step guide on how to register and start promoting their products.
Frequently Asked Questions
1. How Much An Affiliate Marketer Earn?
Affiliate marketing earns you income through commissions or an agreed rate with the companies you collaborate with. As a result, the payments differ across companies and products.
Most affiliate programs will pay you in the form of percentages the most common being from 2% to 10% depending on the category and value of the product.
2. Which Affiliate Marketing Programs Pay The Highest?
The top-paying affiliate programs include HubSpot, ClickFunnels, Shopify, and AuthorityHacker. While some of these international programs might restrict you as a Kenyan marketer, you should not be discouraged.
You can optimize your blog and social media platforms to maximize your earnings in Kenyan-based programs. Remember, the more the purchases the higher your income.
Also Read:
Conclusion
Affiliate marketing is a great passive income source. Whether you are looking to increase your income or transition into the marketing field, affiliate programs can help you accomplish your goals.
All you need to do is meet the requirements of the affiliate program and start promoting their products to earn commissions. And your financial life will take a U-turn.
Need more help with your finances? Visit our store for debt clearance, budgeting, and financial planning for professional guides.
